30 Material Marketing Data You Need To Know

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Material continues to rule most marketing methods, and there is evidence to support my assertion.

Simply put, material marketing is a crucial aspect of any digital marketing method, whether you’re running a little regional service or a big multinational corporation.

After all, material is indisputably the very lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has successfully become enhanced content marketing as Google demands and rewards services that produce content showing Proficiency, Authority, and Dependability to the benefit of their customers.

Material marketing includes producing and sharing important, pertinent, amusing, and consistent material in different text-based, video, and audio formats.

The main focus should be on drawing in and maintaining a plainly specified audience, with the ultimate goal of driving profitable consumer action.

However with so much content being produced and shared every day, it is necessary to remain upgraded on the most recent patterns and finest practices in material marketing to keep up.

To assist you do just that, here are 30 content marketing statistics I believe you must understand:

Material Marketing Use

How many businesses are leveraging material marketing, and how are they preparing to find success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C online marketers use content marketing as part of their general marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Material Marketing Study performed by CMI found 40% of B2B online marketers have actually a documented content marketing method; 33% have a method, however it’s not documented, and 27% have no method whatsoever.
  4. Half of all online marketers say they outsource some content marketing.
  5. The pandemic increased material usage by 207%.

Material Marketing Technique

What methods are content marketers using or discovering to be most efficient?

  1. 83% of online marketers think it’s more efficient to develop higher quality content less frequently.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of respondents stated they believed it was essential to be “constantly on” for their consumers, whereas 23% thought content-led communications were most efficient for personalized targeting functions.

Kinds of Content

Content marketing was associated with posting blogs, but the web and content have actually developed into audio, video, interactive, and meta formats.

Here are a couple of statistics on how the various kinds of content are trending and performing.

  1. The top 3 types of material being developed by marketing groups in 2022 included videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the top 2 content types that B2C online marketers utilized in the last 12 months. Their usage of long-form articles increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most effective type of social media material.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) helped them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C online marketers anticipated their organization to purchase video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) brings in 21% less traffic and 75% less backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed content, with buyers spending approximately 8.5 minutes viewing static material items and 13 minutes on interactive content products. (Source: Mediafly)

Material Distribution

It is not just enough to produce and release material.

For a material strategy to be successful, it must include distributing content through the channels often visited by a service’s target market.

  1. Buy Facebook Verification was the leading circulation channel for B2C online marketers in the past 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing natural social media distribution channel.
  3. 80% of B2B online marketers who use paid distribution usage paid social media advertising (Source: CMI)

Content Consumption

As soon as content reaches an audience, it is very important to comprehend how an audience consumes the material or acts as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase decisions stated they relied more on useful material like case studies and visual content, such as webinars, to direct their buying choices and mentioning a higher focus on the dependability of the source.
  2. Buyers want to invest no more than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blog writer Ryan Robinson reports the average reader invests 37 seconds reading a blog.
  4. 65% of participants to DemandGen’s survey said they provide more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

One of the main reasons content marketing has taken off is its capability to be determined, optimized, and connected to a roi.

  1. B2C online marketers reported to CMI the top three goals content marketing helps them to achieve are creating brand awareness, developing trust, and informing their target audience.
  2. Content marketing produces 3 times as lots of leads as conventional outbound marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who take advantage of blogging say it’s a reliable tactic, and 10% say it creates the best ROI (return on investment). (Source: Hubspot blog research study)
  4. Over 60% of online marketers measure the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget plan changes and the willingness to buy particular marketing strategies are good indicators of how popular and reliable these methods are at a macro level.

The following statistics definitely appear to indicate marketers have bought into the worth of material.

  1. 61% of B2C online marketers in CMI’s 2021 study said their 2022 material marketing budget plan would surpass their 2021 budget.
  2. 22% of B2B online marketers stated they spent 50% or more of their total marketing budget plan on content marketing. In addition, 43% saw their material marketing budgets grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All types of marketing featured difficulties related to time, resources, proficiency, and competition. Acknowledging and dealing with these obstacles head-on with well-thought-out strategies is the best way to overcome them and recognize success.

  1. Leading obstacles included “attracting quality leads with our content” (41%), “creating enough traffic and promoting our content” (39%), “creating content that resonates with our audience” (31%), and “showing the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are among the leading issues for B2C online marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled devices due to digital tiredness (Source: EY Survey)

Time To Begin

As you can clearly see and possibly have already understood, content marketing can be an extremely reliable and cost-efficient method to produce leads, build brand awareness and drive sales.

Those willing to put in the work of developing a documented material strategy and performing it by producing, distributing, and optimizing high-value, relevant customer-centric material can enjoy significant organization rewards.

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Included Image: Deemak Daksina/Best SMM Panel