If you have not heard, Looker Studio has actually changed the well-known Google Data Studio brand.
While Google Data Studio made reporting easier for numerous marketers, it definitely had its limitations.
As a brand’s marketing strategy evolves and becomes more intricate, so does the sophistication of its reporting needs.
If you’re anything like me, you’re likely tired of costs hours upgrading the exact same spreadsheets each month.
Often, more time is spent pulling a report than providing real insights.
When this happens, we’re doing an injustice by investing more time “doing” and less time actually examining the information.
There needs to be a much better method, right?
This extensive Looker Studio guide will teach you how to produce and tailor action-oriented reports based upon your own data.
What Occurred To Google Data Studio?
Originally presented in beta mid-2016, Google Data Studio is a totally free data visualization tool.
Many marketers have used this tool for years to combine and imagine data sets from several channels.
But now, you’ll notice that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Data Studio item to be named Looker Studio in October 2022.
In their main statement, Google stated:
“We are unifying our business intelligence item family under the Looker umbrella, combining Looker, Data Studio, and core Google innovations like expert system (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the very same features as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) synchronizes all of your data sources into one merged reporting experience.
It allows users to create useful and visual dashboards that are simple to analyze, share, and tailor.
Essentially, Looker Studio assists go beyond information visualization. It’s aimed to assist marketers make more data-driven choices for their customers and brands alike.
Presently, Looker Studio supports over 800 different information sources, in addition to 600+ data adapters.
Looker Studio Vs. Data Studio
While Looker Studio touts many of the exact same features as the former Data Studio, the brand-new name also brings brand-new features.
- Free variation and Pro variation (paid).
- Different modeling approach (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling functions.
- Supports 50+ SQLs and databases.
- Merging features from various information sources.
One of the key distinctions between Looker and Data Studio is the method data is modeled. Looker Studio uses LookML (Looker Modeling Language).
The second key distinction that a lot of marketers will take advantage of is the brand-new and improved data merging features from Looker.
In Data Studio, it allowed for information sources to be mixed.
However, the greatest downside of this was that the mixing feature was based on a left outer sign up with and typically didn’t mix information in a manner that online marketers required.
It was a laborious procedure that left many to spend more time manually importing their information into a Google Sheet, then connecting that source to Data Studio.
Sounds aggravating, right?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This means that raw information is entered a database, making it much easier for Looker to combine data from various sources.
The result? A quicker, more significant way to envision information from all your different marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a couple of key locations to guarantee your first Google Looker Studio report is a success. These include:
- Selecting a design template or dashboard.
- Connecting information sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to pick a template.
To access Looker Studio, see Looker Studio using your chosen Google Account. This need to be the account that you access your Google Analytics, Browse Console, Google Ads, etc.
Looker Studio offers a wide range of design templates to get you began.
If you’re brand-new to Looker Studio, it is important to choose a design template based on the kind of information being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the ability to tailor products and fonts to develop a more consistent report. The charm of these reports is that several pages can be added. Do not feel like your whole marketing story needs to be
shown on one page! Every customer has various needs, and their reporting needs to be no different. The most effective route I have actually found is to use and tweak various dashboards based on who the
desired audience is. For instance, I may produce a different dashboard or report page if I’m talking to a CMO vs. an Item Marketing Supervisor. Why?
Depending upon the function of who you’re talking to, they will understand and interpret information in different ways.
A CMO, for instance, doesn’t require to understand the “in the weeds” information. They want to know what channels are working, what’s not, and if they’re on track to fulfill their goals.
Connect A Data Source
Now that you have actually picked a template, it’s time to link your data sources.
To include a port to your template, go to Resource at the top navigation, then click Manage added information sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are currently 24 various Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
Nevertheless, you’re likely utilizing other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can link over 650 different data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual jobs and synchronizes all data for you! It ‘d be difficult to list all the available data sources here, however a few of the main ones I’ve used in the past consist of: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And much more.
- SEOMonitor. CallRail.
Keep in mind that a number of them: Extra expense. Can slow down reports. Metrics are often deprecated,
- implying it is essential
- to stay on top of any changes to your report and reconstruct metrics if needed. When including an information source, you’ll be asked to authorize the connection in between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be genuine, the worst is when customers open reports and
see a complete data dump. While Looker Studio is totally personalized, this does not suggest we should be showing all metrics available. Does your client care about return on marketing invest (ROAS)? Make sure to include
metrics such as spend and revenue. How about total brand awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By communicating the proper metrics and insights based on goals, it reveals the customer that you are listening to them. A win-win for everyone!
How To Edit A Report
Now that you have actually connected your data sources, it’s time to tailor that report!
Let’s review this Google Advertisements design template as an example.
Initially, you’ll want to make certain you remain in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can begin tailoring your report by using the data field sets on the right-hand side.
If you’ve chosen a design template like the one above, the initial step is to change the information source for each chart you want to choose.
Screenshot from Google Advertisements, December 2022 From there, you can select from any of the different
information fields from your picked data source to alter any visualization. Not just can you produce and modify charts and tables in Looker Studio, but the ability to pick the look of a report is a game-changer for clients. It provides a sense of consistency throughout an organization.
A few ways to customize the style of your report consist of: Font style and background color. Altering comparison metric colors. Text cushioning to align either
The design changes will use to all selections. Another time-saver! In this example, I changed the report background
, scorecard colors, and label fonts to create brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Get Going With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will take some time, trial and error, and patience to
create a report visual that meets your reader’s expectations. Do not get dissuaded along the way! Adding Report Filters An effective method to group multiple visualizations together is by including report and page filters. For example, if you desired all tables and charts to alter when editing the date variety, you could include a Date Range icon and set it to “Report Level.”
This means that if the report is comprised of multiple pages, whenever the date variety is updated, all chart information updates together with it.
For instance, if you wanted to dive into Campaign Type performance, there’s a filter for that!
Merely browse to the toolbar and pick Include a control > Drop-down list and include the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Choose various filters for your information to drill down more granularly."/ > This allows you to filter the information on that particular page by project type.
For example, if you wanted to demonstrate how Search performs compared to Buy YouTube Subscribers, you ‘d choose from the dropdown in
that filter. By default, filters added are at a page level. If you wish to make the filter report-level( indicating the filter would appear on each page of your report), simply right-click the filter and pick Make report-level.
Create A Chart
If you’ve gotten comfortable with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The advantage of developing a custom-made chart is that you remain in full control from the beginning of imagining precisely what matters most.
The first step is to consider who will be reading this report. Remember to include what information is necessary to them.
Your chart must narrate, and it’s up to you to imagine that effectively.
For instance, you may want to include an “Summary” table that encompasses the primary metrics or essential efficiency indications (KPIs) that matter to them.
To create a chart, click on “Insert,” which will show you all the various charts to select from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I want to pick an easy bullet chart to add to my CMO Summary page. The goal of this chart is to show if we satisfied our
regular monthly objective of app installs. The primary step is to select the metric you’re measuring. In this case, I chose” Installs.” To make this bullet chart efficient, you require to add your target/goal. Make sure to check the box that states”Program Target.”Then, I input different variety limits to reveal the progress.
I kept the last variety the like the target value. You can likewise put the last variety as a higher value than your target, specifically if you exceed that target value.
So, what does this chart state? It depicts that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective but didn’t rather make it.
In some cases simple charts are all you require to represent the essential data. Like all other elements of Looker Studio, you can modify the style of any chart, table, or component as I did above.
The following options are readily available for sharing a Looker Studio report:
- Invite people.
- Arrange email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you want to invite people to access the report in real time, it is necessary to examine the share settings. To include someone by means of e-mail, it needs to be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another data safety measure Looker Studio added was how links to the report can be shared. You can choose from: Restricted. Only individuals who you have actually shared the report with can open the link. Unlisted. Anyone on the internet with the link can view(or edit– choose this setting thoroughly). Public. Anybody on the web with the link can find and view(or edit– pick this setting carefully).
Another cool function Google included is the choice to restrict sharing in the following options. In the share settings, click the”gear”icon in
- the right-hand corner: Prevent editors from changing access and adding new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Start With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An Extensive Guide To Start With Looker Studio (The New Google Data Studio)"/ > I normally advise examining the first box to prevent editors from altering access or adding brand-new individuals.
By doing so, it enables us to preserve control of the report settings and the integrity of report modifications.
Get Going With Looker Studio Now
Hopefully, this introduction to Google Looker Studio will empower you to feel more positive in producing customized reports for your customers and brands.
Included Image: RomanR/Best SMM Panel