Google Retires Web Light Webpage Transcoding

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Google announced they are retiring the seven year old Web Light service that enhanced websites for devices on sluggish mobile phones and mobile connections.

The official Google designer page paperwork for Web Light Google and the associated user representative (googleweblight) are both retired.

Google Web Light

Introduced in 2015, the function of the Web Light service was to make more of the web available to users in countries with slow mobile connections and gadgets.

The service worked by enhancing websites so that downloading them utilized 80% less information, leading to a four-fold boost in speed over the slower 2G mobile networks.

According to Google the service in a 50% increase in traffic to websites.

Web Light formerly worked on Chrome and Android web browsers and just when Google identified a slow connection. The performance did not activate for desktop gadgets or tablets, just for mobile phones on sluggish connections.

Google Analytics still functioned in the Web Light optimized pages.

In regards to advertisement serving, Web Light optimized pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags.

So in theory Web Light ought to not have affected ad income however rather increased them since transcoded websites got up to 50% more traffic at the time.

The service was first introduced in Indonesia and after that to India.

The now erased paperwork explained the performance of Web Light:

“Google shows quicker, lighter pages to individuals browsing on slow mobile clients.

To do this, we transcode (transform) web pages on the fly into a variation enhanced for sluggish clients, so that these pages fill faster while saving data.

This innovation is called Web Light.

Web Light pages protect a bulk of the pertinent content and offer a link for users to see the original page. “

Web Light No Longer Required

7 years later on, the availability of affordable however powerful mobile devices and an improvement in mobile connection speeds made the necessity of the service no longer needed.

According to Statista, 99% of mobile information usage in India throughout 2021 took place over 4G gadgets.

In 2015 there were only 47 million devices that were 4G capable compared to 650 million in 2021.

The Google designer documentation for Web Light was removed and a note was added to Google’s User Representative paperwork to communicate that the Web Light user agent is retired.

Google’s announcement stated:

“Gotten Rid Of the Web Light documentation and retired the Web Light user representative.

We introduced Web Light to allow us to serve much faster, lighter pages to individuals browsing on entry-level devices.

While this function has actually worked as desired and made it possible for wider access to the richness of the web, increased cost of more powerful smartphones has diminished the need for such functionality.

We stay dedicated to developing and fine-tuning the Browse experience to meet the altering requirements of our users.”

Included image by Best SMM Panel/Asier Romero